Sunday, 11 May 2008

Cream Egg twisted

We were very disappointed not to find cream egg bars on sale this year!


But they've bought out Cream Egg Twisted!

The new product has Creme Egg “goo” twisted in a chocolate tube and has an RRP of £0.46.

Watch out for the TV ads from 21st May.

Research from CTB revealed that 90% of consumers would like the Creme Egg experience throughout the year and as the “goo”, not the egg shape, is the key driver for consumption, the new format will appeal to both existing consumers and promote new trial.
Kate Harding, Trade Communications Manager at Cadbury Trebor Bassett comments: “Cadbury Creme Egg is the number one selling chocolate single in Spring and we are very excited about the launch of Cadbury Creme Egg Twisted which we hope will prove extremely popular with consumers.

I'm very disappointed. The cream egg bar was perfect for sharing. You broke pieces off and they were not dripping and gooey - perfect for passing around !

I think the new shape will be a mistake. It's not going to be as easy to share it. I'll be trying one as soon as I see one in the shops (Have seen them only in the Wholesalers at the moment!)

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